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Cheese shops, butchers & delis

An online shop for delis and cheese shops, with orders ready to collect.

Platters for Saturday, a capon for Christmas, raclette for six on a winter evening: your customers already order ahead at the counter or by phone. Add Your Shop is an online shop for delis, cheese shops and butchers, on your own website: orders paid in advance, prepared at your pace and collected at the slot your customers chose.

No setup fee, no monthly fee. 2.5% per order paid online, capped at €49 a month.

A fromagerie counter with wheels and wedges of cheese, hanging saucissons, jars of preserves and a wooden board.
Behind the counter

At a good counter, everything is cut to order. Online, the trick is to sell what you can prepare ahead: platters, portions, boxes and festive orders, each with a time to collect.

Every order arrives by email with the products, the slot and the customer's note, so it's cut, wrapped and labelled before they walk in.

A cheese platter of blue, soft and hard cheeses with grapes and walnuts on a wooden board, wrapped in kraft paper for collection.
How it works for a deli

Set portions, clear prices.

Cheese and meat are sold by weight; an online shop works best with set portions at set prices — a piece of Comté of about 250 g, a platter for six, a 5 kg barbecue box. You keep the knife and the scales; your customers keep their Saturday morning.

  • Portions and platters at set prices, with “weight may vary slightly” where it applies
  • Pickup slots, and local delivery if you offer it
  • Collect-only for fresh products, shipping for what travels
  • Allergen information on every product page
What you can sell online

The counter's best sellers, ordered ahead.

  • Cheese plattersFor 4, 6 or 12, with bread and grapes if you like, ready at the slot chosen.
  • Raclette and fondue setsCheese per person, charcuterie included, and a machine on loan if you offer one.
  • Butcher's boxesBarbecue boxes, family boxes, a côte de bœuf for Sunday — prepared and labelled.
  • Festive poultryCapons, turkeys and poulardes for Christmas, reserved weeks ahead.
  • Catering plattersCharcuterie and cheese boards for parties and offices, collected or delivered nearby.
  • Gift hampersFine-food boxes and hampers for Christmas and corporate gifts, with a message.
  • Pantry favouritesOils, preserves, biscuits and terrines — the part of your range that ships well.
  • Gift vouchersFor the cheese lover who already has everything.
A year of orders

The counter's year, reserved ahead.

Open the festive orders early and close them when you've reached what you can prepare. Send us each season's range and we put it online, usually within a working day or two.

10 September

Mont d'Or season opens (it runs to 10 May) — and the season of baked cheese with it.

Autumn and winter

Raclette, fondue and tartiflette sets for Friday and Saturday evenings.

December

Platters, foie gras, smoked salmon, capons and turkeys for the 24th, the 25th and the 31st, each day with its own pickup slots.

January

New Year platters, then quieter weeks for tastings and new products.

Easter

Leg of lamb and Easter lunch orders.

Summer

Barbecue boxes, picnic platters and fresh cheeses.

All year

Weekend platters, office orders and gift vouchers.

In figures

Three months at an illustrative deli.

Invented figures, real maths: 2.5% per order, never more than €49 in a calendar month, with Stripe's own fee shown separately.

Illustrative example

A usual month

Seventy orders: platters, raclette sets and butcher's boxes, all collected.

70 orders × €26.00 = €1,820.00
Add Your Shop, 2.5%: −⁠€45.50
Stripe, 1.5% + 70 × €0.25: −⁠€44.80
You keep: €1,729.70
Illustrative example

A summer month

Forty barbecue boxes and picnic platters.

40 orders × €35.00 = €1,400.00
Add Your Shop, 2.5%: −⁠€35.00
Stripe, 1.5% + 40 × €0.25: −⁠€31.00
You keep: €1,334.00
Illustrative example

December

210 festive orders between the 15th and the 31st. A €12,600 month costs €49 in commission.

210 orders × €60.00 = €12,600.00
Add Your Shop, 2.5%: €315.00
→ capped at €49: −⁠€49.00
Stripe, 1.5% + 210 × €0.25: −⁠€241.50
You keep: €12,309.50

Illustrative example: the shop and its figures are invented. Commission excl. VAT; VAT may apply. Stripe's fee at its standard rate for European cards — premium, business and non-EEA cards cost more. Pricing in detail.

A fromagerie counter: cheeses under glass, a slate, and jars of butter and preserves on the shelves.
Demo store

Try it at Fromagerie Vasselin.

Fromagerie Vasselin is a fictional cheese shop with a working Shop tab: a platter for six, a raclette set, aged Comté, hand-patted butter, a whole tomme and gift boxes, ready to collect. Fill a basket and go through the checkout — no payment is taken.

Questions

Questions from the counter

Guide: Christmas pre-orders
Cheese and meat are sold by weight. How does that work online?

With set portions at set prices — a piece of about 250 g, a platter for six, a 5 kg box — and a note that weight may vary slightly. It's how most counters sell online, and it keeps the checkout simple.

Can I ship cheese or meat?

You decide product by product. Hard cheeses and vacuum-packed charcuterie travel well with insulated packaging and a fast carrier; fresh meat and soft cheeses are usually collect-only or delivered locally. We set up each product the way you choose.

How do Christmas poultry orders work?

Open the orders in November with your collection days — the 23rd, the 24th, the 31st — and the number of birds you can supply. Customers pay when they reserve; once you reach your number, the product shows as sold out.

What do I need to show about allergens?

When food is sold at a distance, EU rules ask for allergen information to be available before the order is placed and again when the food is handed over (European Commission). Send us your information and we add it to each product page.

Can customers cancel?

Fresh food spoils quickly, so it is excluded from the 14-day withdrawal right for online purchases. Your shop shows your own terms — cancellation up to 48 hours before collection, for example. If you refund an order, we refund our commission on the refunded amount. Check the rules for your activity.

What does December cost me?

2.5% per order paid online, capped at €49 per calendar month: a €12,600 December costs €49 in commission. Stripe's card fee is separate. No setup fee, no monthly fee.

Get started

Christmas orders, without the order book.

Send us your website address and your range — last year's Christmas order form is a perfect start. We aim to reply within one working day, in English or French, with a preview plan for your shop.