Your private customers already order from your price list — by post, email or phone. Add Your Shop turns it into an online shop for your winery, on the estate's own website: cases paid by card, shipped or collected at the cellar door, and visits booked ahead. We set it up for you.
No setup fee, no monthly fee. 2.5% per order paid online, capped at €49 a month.
Every case sold to a private customer is a wine you know the story of, sold at your price, to someone who will order again next year.
Your shop keeps that relationship on your own website — not on a marketplace — and costs nothing in the months you don't sell.
Every autumn the price list goes out with its order form; then come the cheques, the emails and the addresses to re-type. With a Shop tab, your customers choose their wines and cases, pick shipping or cellar-door pickup and pay by card. Each order reaches you by email with the address and the delivery choice, ready to pack.
In France, producers selling their own harvest are generally exempt from the takeaway licence; the age rules still apply.
Tell us when a new wine is released or a vintage sells out; we update the shop, usually within a working day or two.
New-vintage announcements and the first tastings; Saint-Vincent celebrations in many wine regions.
Bottling, new releases and open days at the estate; pre-sales of the new vintage.
Visitors at the cellar door and tastings booked ahead; shipping paused during a heatwave.
September and October: the cellar is busy, the shop keeps taking orders and you dispatch on the days you choose.
Wine fairs, and the price list for your private customers — now with a link to order.
Christmas cases, magnums and corporate gifts, with the last shipping date shown in the shop.
Invented figures, real maths: 2.5% per order, never more than €49 in a calendar month, with Stripe's own fee shown separately.
Twenty orders, mostly cases shipped in France, and a few visits booked.
Twelve orders while everyone is in the vines.
Ninety orders of cases and gift boxes. A €13,500 month costs €49 in commission.
Illustrative example: the estate and its figures are invented. Commission excl. VAT; VAT may apply. Stripe's fee at its standard rate for European cards — premium, business and non-EEA cards cost more. Pricing in detail.
Domaine de Brévaille is a fictional family estate in Burgundy with a working Shop tab: red, white and crémant, a wooden case, a magnum and a cellar visit. Fill a basket and go through the checkout — no payment is taken.
In France, producers selling their own harvest are generally exempt from the takeaway licence that resellers need (Service Public: alcohol licences). The ban on sales to under-18s (Code de la santé publique, article L3342-1) still applies, so your shop asks customers to confirm their age at checkout and shows the health message. Check your situation with your wine union or the douane.
You choose your shipping zones, but the rules follow the bottle. Within the EU, wine sold to private customers in another country carries that country's excise duty, often paid through a tax representative; the UK adds customs. Many estates start with France and add countries once the paperwork is in place.
The simplest approach is a few mixed cases you design — discovery, Christmas, a vertical — alongside bottles sold individually. We help you choose what's easiest to pack and ship.
Each visit is a product with its date and number of places. Customers book and pay ahead, and the booking reaches you by email.
You do, at your pace. Orders arrive by email, the shop can show your dispatch days, and we make any change you ask for — usually within a working day or two.
2.5% per order paid online, capped at €49 per calendar month: a €13,500 December costs €49 in commission. Stripe's card fee is separate. No setup fee, no monthly fee.
Your price list, your website address and a few photos are enough to start. We aim to reply within one working day, in English or French, with a preview plan for your shop.