Packs for the weekend, the Christmas beer, a keg for a wedding, a bottle of gin with an engraved label: your customers already ask. Add Your Shop is an online shop for breweries and distilleries, on your own website: orders paid by card, then collected, delivered or shipped, with an age confirmation at checkout.
No setup fee, no monthly fee. 2.5% per order paid online, capped at €49 a month.
Most of a brewery's regulars live nearby. Give them a way to order between two visits.
New releases, seasonal beers and gift boxes, reserved online and ready at the brewery door — on your website, in your colours, through your own Stripe account.
Today, keg bookings arrive by text message, gift boxes by email and pre-orders for the Christmas beer on a sheet by the till. With a Shop tab, everything is ordered and paid online, and each order email gives you the pickup date, the delivery address or the hire dates.
Selling alcohol online comes with rules — licences, age checks, what you can say. Check the rules for your activity; we set up the age confirmation and the notices with you.
Send us each new release with its photo and description; we put it online, usually within a working day or two.
Bière de mars and spring releases; the first visits and workshops of the year.
Father's Day gift boxes, and keg bookings for the summer's weddings and parties.
Keg and dispenser hire every weekend, visitors at the brewery, lighter beers.
Amber and autumn beers, gin and whisky releases, bookings for end-of-year events.
Christmas beers — a tradition in Belgium and the north of France — gift boxes and corporate orders.
Packs collected at the brewery on Saturday, new releases announced to your regulars.
Invented figures, real maths: 2.5% per order, never more than €49 in a calendar month, with Stripe's own fee shown separately.
Seventy orders of packs and cases, collected on Saturdays.
Twenty keg hires and fifty pack orders, averaging €60. The commission reaches the cap.
160 orders of Christmas beers and gift boxes. A €6,080 month costs €49 in commission.
Illustrative example: the brewery and its figures are invented. Commission excl. VAT; VAT may apply. Stripe's fee at its standard rate for European cards — premium, business and non-EEA cards, and some other payment methods, are priced differently. Pricing in detail.
Brasserie Corbelle is a fictional craft brewery in Liège with a working Shop tab: six-packs, a Christmas ale, gift boxes and keg hire, with Saturday pickup at the brewery and Bancontact for Belgian customers. Fill a basket and go through the checkout — no payment is taken.
Customers confirm their age at checkout, before paying. The limits depend on the country: in France, no alcohol may be sold to under-18s (Code de la santé publique, article L3342-1); in Belgium, no beer or wine to under-16s, and no other alcoholic drink to under-18s, spirits and beers with added spirits included. Check the rules that apply to your products.
In France, selling alcohol at a distance counts as takeaway sales and needs the matching licence (Service Public: alcohol licences). In Belgium and the UK the rules are different. Check the rules for your activity before you open the shop.
Yes, within your country, in protective packaging, to the zones and at the rates you choose. Shipping alcohol to private customers in another country brings that country's excise duty and rules, so most breweries start at home.
Each keg or dispenser is a product with dates. The customer books and pays online; you agree the pickup, the deposit and the return at the brewery, as you do today.
In France, the Loi Évin keeps alcohol communication factual: style, ingredients, strength, how it's brewed, its colour, aromas and taste, and food pairings. No images of people drinking. We write your product pages in that register.
Yes. Payments go through Stripe — cards, Apple Pay, Google Pay and Bancontact in Belgium — to your own Stripe account and bank.
Send us your website address and your range. We aim to reply within one working day, in English or French, with a preview plan for your shop.