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Vineyards and wineries

Sell your wine direct, from your vineyard's own website

Loyal customers, summer visitors and new fans order your wines all year round, with no middleman: cases posted, collection from the cellar door, or local delivery.

No setup fee, no monthly fee: 5% per sale, plus Stripe's payment fee.

Illustration: a vineyard shopfront next to a phone showing its online shop.

What your customers can order

  • Tour visitors who reorder once they're home
  • Cases for Christmas and weddings
  • The new vintage, reserved ahead of release
  • Cellar-door collection during opening hours
  • Gift boxes and magnums
Example: Hollow Lane Vineyard

Built around your trade

  • Direct sales, at your price

    Customers buy from you, at the price you set. The relationship stays yours.

  • Cases by post

    You set your shipping rates per number of bottles and the countries you deliver to.

  • Cellar-door collection

    For nearby customers, the order is ready when they arrive.

  • Age checks and legal notices

    Age confirmation and the required notices are built into the shop.

  • Tasting notes online

    Grapes, terroir, winemaking, pairings: everything you tell visitors at the cellar door.

  • No monthly fee between seasons

    You pay when you sell, at the pace of your vintages.

Set up for you in three steps

  1. You email us

    Your website address, your products and your prices. A photo of your price list or chalkboard is enough.

  2. We build your shop

    With your photos, your colours and your collection or delivery options. You approve it before it goes live.

  3. Orders start coming in

    A Shop tab appears in your menu. Every paid order lands in your inbox.

The full process, step by step

What it costs, in real numbers

December: 40 orders at £90
Sales£3,600.00
Add Your Shop commission (5%)− £180.00
Estimated Stripe fees− £62.00
You receive£3,358.00

Work it out with your own figures

Selling across borders. Sending wine to consumers in another country brings the destination country's excise duty and sometimes customs formalities. We only set up the delivery countries you choose.

Questions

Do I need a licence to sell my own wine online?

In the UK, yes: online alcohol sales need a premises licence for the dispatch location, even for producers. In France, a grower selling their own harvest generally doesn't need a drinks licence. Check your own case with your council or trade body.

Can overseas visitors pay?

Yes. Stripe accepts cards from around the world, as well as Apple Pay and Google Pay. Cards issued outside the UK cost more in Stripe fees.

Can I offer cellar-door collection and shipping?

Yes, both. Customers choose when they order.

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Ready to sell online from your own website?

Send us your website address and what you'd like to sell. You'll get a clear, no-obligation proposal, and your shop can be live within days.