Comparison
Add Your Shop vs Square Online: a free shop you set up, or one set up for you
Square Online offers a free online store with low card fees, and works beautifully with Square tills. Add Your Shop is for businesses that want a shop built for them, linked to their own website, in the UK, France and Belgium.
Prices checked October 2026
The short answer
Add Your Shop is the better fit if…
- You trade in Belgium (Square doesn't offer card payments there)
- You want us to build the shop and add your products
- You want a shop in your website's colours, opened from its menu
- You don't want to change till or ecosystem
Square Online is the better fit if…
- You already use a Square till in the UK or France
- You want the lowest possible fees and have time to set it up
- You want shop and online stock managed in one place
- You sell a lot online
Side by side
| Add Your Shop | Square Online | |
|---|---|---|
| Available in Belgium | Yes | No: card payments are offered in the UK, France and a few other countries |
| Keep your current website | Yes: a Shop tab in your menu | A separate store, linked from your site |
| Setup | Done for you | Do it yourself |
| Monthly fee | £0 | Free plan at £0; Plus £20/month (billed yearly) |
| Platform commission | 5% per sale | 0% |
| Online card rate | 1.5% + 20p (Stripe) | 1.4% + 25p (UK cards) |
| Bancontact | Yes | No |
Competitor prices are those shown publicly on their official pages on the date given. They can change, so please check the links below before you decide.
Example monthly cost
On fees alone, Square Online Free costs less. What you pay for with Add Your Shop is a shop built for you, linked to your website, with Bancontact and Belgium covered.
| Online sales per month | Add Your Shop | Square Online Free |
|---|---|---|
| £300 (12 orders of £25) | £21.90 | £7.20 |
| £1,500 (60 orders of £25) | £109.50 | £36.00 |
Add Your Shop: 5% commission + Stripe's fee (1.5% + 20p per payment). Square Online Free plan: 1.4% + 25p per UK card payment, no monthly fee.
What Square does really well
Square brings till, card reader and online store together in one tool, with a free online plan and low card fees. For a business already using Square at the counter in the UK or France, it's the logical next step.
What changes with Add Your Shop
- The shop is built for you, with your products, photos and options
- It matches your website's colours and opens from your menu
- Works in Belgium, with Bancontact
- No change of till or tools at the counter
Questions
Does Square Online work in Belgium?
No. According to Square's help centre (October 2026), card acceptance is available in the US, Canada, Australia, Japan, the UK, Ireland, France and Spain.
Is Square Online really free?
The Free plan has no monthly fee; Square charges 1.4% + 25p per UK card payment.
I have a Square till. Does Add Your Shop work alongside it?
Yes, the two run independently: your online orders arrive by email. If you want a single stock count across till and shop, Square Online will suit you better.
Other comparisons
Add Your Shop vs Shopify
Shopify Basic and the Buy Button, next to a shop added for you.
Add Your Shop vs Ecwid
A store widget you install yourself, or a shop set up for you.
Add Your Shop vs WooCommerce
The free WordPress plugin, and what it needs alongside.
Add Your Shop vs Wix and Squarespace
Built-in stores on website builders, and what if your site lives elsewhere.
Add Your Shop vs Snipcart
The developer's cart, and the no-code option.
Ready to sell online from your own website?
Send us your website address and what you'd like to sell. You'll get a clear, no-obligation proposal, and your shop can be live within days.