Comparison
Add Your Shop vs Ecwid: add a shop to your website yourself, or with us
Ecwid by Lightspeed and Add Your Shop share an idea: selling from the website you already have. The difference is who does the work, and how you pay.
Prices checked October 2026
The short answer
Add Your Shop is the better fit if…
- You'd like us to set up the shop and add your products
- You prefer a commission to a monthly subscription
- You have more than 10 products but modest or seasonal sales
- You want someone who knows your shop to talk to
Ecwid is the better fit if…
- You enjoy setting things up yourself and have the time
- You sell fewer than 10 products (Starter plan at £5/month)
- Your online sales regularly exceed about £700 a month
- You want integration with Lightspeed POS
Side by side
| Add Your Shop | Ecwid | |
|---|---|---|
| Keep your current website | Yes: we add a Shop tab | Yes: a store you embed in your site |
| Setup | Done for you, products included | Do it yourself |
| Monthly fee | £0 | Starter £5/month (10 products), Venture £29 (yearly) or £35 (monthly), 100 products |
| Free plan | No subscription at all | No free plan listed |
| Platform commission | 5% per sale | 0% |
| Payment fees | 1.5% + 20p (Stripe, standard UK card) | Depends on the provider you choose |
| Number of products | A handful to a few hundred | 10, 100, 2,500 or unlimited depending on plan |
Competitor prices are those shown publicly on their official pages on the date given. They can change, so please check the links below before you decide.
Example monthly cost
Below about £700 of sales a month, Add Your Shop costs less than Ecwid Venture. Above that, Ecwid costs less in fees, if you do the setup yourself.
| Online sales per month | Add Your Shop | Ecwid Venture (monthly) |
|---|---|---|
| £300 (12 orders of £25) | £21.90 | £41.90 |
| £1,500 (60 orders of £25) | £109.50 | £69.50 |
Add Your Shop: 5% commission + Stripe's fee (1.5% + 20p per payment). Ecwid Venture: £35 per month on monthly billing, 0% commission, plus the same Stripe fees. With fewer than 10 products, the £5 Starter plan is cheaper.
What Ecwid does really well
Ecwid embeds into WordPress, Wix, Squarespace, Joomla and most websites. Its plans charge no transaction fees, and the top plan connects to Lightspeed POS for shops that also sell over the counter.
What changes with Add Your Shop
- We do the setup for you: shop, products, photos, payments, collection and delivery
- No product limits tied to a plan, and no monthly fee
- You pay nothing in months without sales
- Bancontact for Belgium and a human reply in English or French
Questions
Is Ecwid free?
Its pricing page in October 2026 no longer shows a free plan. The cheapest plan, Starter, costs £5 a month for up to 10 products.
Does Ecwid take a commission?
No. Ecwid states it charges no transaction fees. Your payment provider's fees apply.
Which should I choose?
If you like configuring things yourself and sell regularly, Ecwid is a good option. If you want a ready-made shop without spending your evenings on it, and no monthly fee, Add Your Shop is built for you.
Other comparisons
Add Your Shop vs Shopify
Shopify Basic and the Buy Button, next to a shop added for you.
Add Your Shop vs WooCommerce
The free WordPress plugin, and what it needs alongside.
Add Your Shop vs Wix and Squarespace
Built-in stores on website builders, and what if your site lives elsewhere.
Add Your Shop vs Square Online
Square's free online store, ideal with Square tills.
Add Your Shop vs Snipcart
The developer's cart, and the no-code option.
Sources · Prices checked October 2026
Ready to sell online from your own website?
Send us your website address and what you'd like to sell. You'll get a clear, no-obligation proposal, and your shop can be live within days.