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Practical guides for shops that sell online.
Six guides for bakers, florists, wine merchants, farmers and makers: how to add a shop to your website, run click & collect, take Christmas pre-orders, understand card fees, sell wine in France and photograph your products.

Start with the question you have today.

Add a shop to your website
Platforms, plugins, widgets, marketplaces and done-for-you, compared.

Click & collect for small shops
Pickup slots, cut-off times and fewer no-shows on a Saturday.

Christmas pre-orders
A calm plan from October to the 24th: limits, cut-offs and slots.

Card payments explained
Stripe fees, payouts, refunds, disputes, 3-D Secure and Bancontact.

Selling wine online in France
Age checks, Loi Évin, licences, shipping and prices, with sources.

Product photos with your phone
Window light, a plain background and three angles that work.
Everything in these guides works with or without us. Use them, share them, pin them up in the back room.
Where a fact can change, such as a fee, a rule or a date, we link the source and say when we checked it. Spotted something out of date? Write to hello@addyour.shop.
Rather have it done for you?
We add a Shop tab to the website you already have and set it up for you. No setup fee, no monthly fee: 2.5% per order, capped at €49 a month.