Specialist ordering platforms. And where Add Your Shop fits.
Bakeronline and Ollca are ordering platforms built for food artisans: bakers, pastry chefs and chocolatiers for one; butchers, cheesemongers, greengrocers and bakers for the other. Both quote prices on request. Add Your Shop has no fixed cost, a capped commission, and works for every local trade.
Facts checked on each company's official pages in October 2026. Sources are listed under the table.
When a specialist platform is the better fit.
- You want production lists and automatic printingBakeronline sends a daily order list and a production list, and its print software prints each order in your shop as it comes in.
- You take counter and phone orders tooBakeronline's in-store order tool lets your team enter phone and counter orders through the same webshop.
- You'd like to be found on a platformOllca's site lets shoppers find food shops near their address, and Bakeronline's platform lists its bakers too.
- You want delivery organised for youWhere it's available, Ollca organises delivery with partner services, and its customer service answers shops and shoppers seven days a week.
When Add Your Shop is the better fit.
- You want to know the price before you call€0 setup, €0 a month, 2.5% per order and never more than €49 a month in commission, plus Stripe's card fee. It's all on our pricing page.
- You want it done for youWe build the shop from your price list or photos, set up pickup slots, pre-order dates and delivery zones, and keep it up to date.
- You want the shop on your own websiteA Shop tab in your menu, in your colours. Customers order from you, on your site.
- Your trade isn't only foodWe set up shops for wine shops, florists, farms, breweries and makers as well as bakeries, chocolatiers and delis.
Three ways to take orders online, point by point.
| Add Your Shop | Bakeronline | Ollca | |
|---|---|---|---|
| Made for | Every local trade: bakeries, chocolatiers, wine shops, florists, delis, farms, makers | Bakers, pastry chefs and chocolatiers | Food trades: butchers, greengrocers, cheesemongers, fishmongers, caterers, bakers |
| Price | €0 setup, €0 a month; 2.5% per order, capped at €49 a month, plus Stripe's card fee | Price on request (checked October 2026) | Price on request (checked October 2026) |
| Where customers order | A Shop tab on your own website | A webshop you can integrate into your website; also listed on the Bakeronline platform | Your shop on the Ollca platform, where shoppers search by address |
| Getting set up | Done for you: products, photos, prices, pickup and delivery | Help creating a website, or integrating the webshop into yours | Ollca's team helps set up the shop and put products online |
| Pickup | Click & collect with time slots | Collection at the time shown | Click & collect |
| Delivery | Local delivery zones or shipping, which you run | Home delivery at the time shown | Home or workplace delivery where available, organised by Ollca with partners |
| Order handling | Each order by email, with a confirmation for your customer | Email per order, daily order and production lists, automatic printing | Orders sent straight to the shop |
| Countries | France, Belgium, United Kingdom | Belgium, France and more | France |
Sources (checked October 2026): Bakeronline for shops, Belgium · Bakeronline, how it works · Bakeronline for shops, France · Puratos on Rapidle · Ollca for shops · Ollca
Neither Bakeronline nor Ollca publishes prices; both invite you to get in touch. Puratos, which acquired Bakeronline in 2018, bought the French click & collect service Rapidle in 2022 to merge it with Bakeronline.
Six questions to ask any platform.
Whichever service you choose, these answers decide what it really costs you. Here are ours.
Is there a setup fee?
Not with us: €0. We build the shop, with up to 100 products at launch.
A monthly fee, a commission, or both?
No monthly fee. 2.5% of each order paid online, never more than €49 in a calendar month.
Who pays the card fees?
Stripe charges its own fee, 1.5% + €0.25 for standard European cards, and we never mark it up.
Is there a minimum term?
No. Stop whenever you like; the Shop link comes out of your menu and your website stays as it was.
Who makes changes after launch?
We do, usually within a working day or two, at no extra cost. Or you do.
Where do customers order?
On your own website, from a Shop tab in your menu, in your colours.
Why don't you show Bakeronline's or Ollca's prices?
Because neither publishes them. Both invite you to contact them for an offer (checked October 2026). We only quote prices we can link to.
Is a bakery platform better for a bakery?
It can be. Bakeronline is built around bakery routines such as daily production lists, in-shop order printing and counter orders. If those matter most to you, it's worth a call. If you want a shop on your own website, set up for you, with no fixed cost, we're a good fit too: pickup slots and pre-order dates are how we set up bakeries. See Add Your Shop for bakeries.
What about Rapidle?
Rapidle, a French click & collect service for food shops founded in 2015, was acquired in 2022 by Puratos to be merged with Bakeronline, which Puratos had acquired in 2018.
Is Ollca a marketplace?
In part. Shoppers can search Ollca's site by address to find food shops near them, then order and pay online for click & collect or delivery. Ollca also helps each shop set up its online shop. With Add Your Shop, customers order on your own website.
Do you work with butchers and cheesemongers?
Yes. We set up shops for cheese shops, butchers and delis as well as bakeries, wine shops, florists, farms, breweries and makers. See Add Your Shop for delis.
A shop for any local trade.
Tell us about your business. We aim to reply within one working day with a preview plan for your shop. No setup fee, no monthly fee.