Selling online shouldn't mean starting again.

Add Your Shop adds an online shop to the website an independent business already has — and sets it up for them. We built it for bakers, florists, winemakers and makers who have loyal customers and a site they like, and shouldn't need a new platform or a subscription to sell online.

Get your shop How it works

Why we exist

Independent shops already have the hard part: a name people trust, and customers who come back.

What's often missing is a simple way to take orders online. Not a new platform to learn, a website to rebuild or a subscription that runs whether you sell or not — just one new tab on the site you already have, set up for you, with nothing to pay until you sell.

What we believe

Six principles we hold ourselves to.

They decide how the service works, what it costs and how we treat every shop we work with.

We do the work

You know your products; we put them online. We build your shop, you approve it, and we keep it up to date — send us new products, prices or holiday hours and we make the changes, usually within a working day or two.

Keep your site — and your customers

Your website, address and host stay as they are, and the shop opens from your menu in your colours. Customers pay into your own Stripe account: you stay the seller, and the relationship and the data stay with you.

Pay only when you sell

No setup fee, no monthly fee, no minimum term. We earn 2.5% of each order paid online — and nothing in a month without sales.

Busy months shouldn't cost more

Our commission is capped at €49 per shop per calendar month. However busy December gets, once the cap is reached the rest of that month's orders carry no commission.

Made for local trade

Pickup slots, pre-order dates, local delivery zones, seasonal menus: your shop is set up around the way your customers already buy from you.

Real people

You talk to the people who set up your shop — by email or phone, in French or English. No chatbot, no ticket queue.

A small-town high street at golden hour, with a bakery, a florist and a wine shop under their awnings

Who we are

A Belgian company, for independent shops in three countries.

Add Your Shop is a service of SBrusse SRL, a Belgian company founded in 2015 and based in Orp-Jauche, in Walloon Brabant. Add Your Shop was founded by Stanley Asbeek Brusse and launched in autumn 2026.

We work with independent businesses in France, Belgium and the United Kingdom, in French and English.

SBrusse SRL · company no. 0644.917.861 · VAT BE0644917861
Rue Auguste Baccus 14, boîte 2, 1350 Orp-Jauche, Belgium
Shops in France, Belgium and the United Kingdom
Support in French and English, by email or phone

Press kit Contact us

I started Add Your Shop so that a baker in Lyon or a florist in Namur can sell online without giving up anything they've already built. We do the setup, we're upfront about every euro, and we only earn when their customers order. If we ever fall short of that, I want to hear about it.

Stanley Asbeek BrusseFounder, Add Your Shop

In four numbers

Simple enough to fit on one line.

€0a month, with no setup fee and no minimum term

2.5%per order paid online — nothing when you don't sell

€49monthly cap on our commission, however busy it gets

2languages for your shop and our support: French and English

Prices exclude VAT; VAT may apply to our commission. Shops selling in pounds are capped at £42 a month. Stripe's card fee is separate and paid to Stripe — for standard European cards, 1.5% + €0.25 per payment.

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Get started

Let's add a shop to your website.

Tell us about your business. We aim to reply within one working day with a preview plan for your shop.

Get your shop Talk to us